Kelsey Byram - Artist

Kelsey Byram

Artist

ZenFest Brand Identity

ZenFest Brand Identity

Web, Print, and Merch

I designed an entire brand identity for an annual festival called Zen-Fest. The workshop-based festival focuses on "finding your Zen," through activities such as flow arts, drumming, and meditation. The logo is composed of figures engaged in these three activities, surrounded by an enso. In Zen Buddhism, an enso symbolizes the moment when the mind is free to allow the body to create, or Enlightenment. 

The design elements cross both print and web media, and include a magazine ad, handout flyers, web icons and cover photos, and a website.