? Tricks of the Light Brand - Kelsey Byram
Kelsey Byram - Artist

Kelsey Byram


Tricks of the Light Brand Identity

Tricks of the Light Brand Identity

Brand Design Across Platforms

I designed the brand identity of Tricks of the Light, a fire and LED performance troupe that I perform in and manage. We wanted to avoid the cliched 'fire' style, especially since fire was just one aspect of our performance skill sets, which also included LED and illusion flow arts. As we were originally just a duo, with no desire or plans to incorporate more performers, the logo was designed to look like two dancers. 

Business cards, promotional/souvenir postcards, a website (currently in its second design), and coordinating customer invoices are all projects included.

The website can be explored at www.tricksofthelight.com
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